Sabrina Sato is the star of O Boticário’s NFT marketing campaign

Businesswoman and TV presenter Sabrina Sato teamed up with Grupo Boticário in a brand new marketing campaign for the cosmetics model. In this initiative, the firm desires to immortalize the mouth of its clients on the blockchain, via a set of NFTs.

The NFT market is not doing properly in 2022 in comparison with final yr. In 2021, the worth of digital gadgets attracted the consideration of traders as a result of the massive appreciations in varied traded gadgets.

To make clear, an NFT, or non-fungible token, is a digital merchandise registered on the blockchain. This is a everlasting and immutable document, and it may be: a photograph, a video or some other merchandise.

However, though NFTs are thought of as investments, Grupo Boticário’s initiative doesn’t intend to create a component of market hypothesis. Therefore, the aim of this intervention is to create an immersive expertise for token holders.

Apothecary, Sabrina Sato and NFTs

Grupo Boticário owns the Boticário and Eudora manufacturers, thus consolidating itself as one of the largest cosmetics corporations in Brazil. The holding firm was based in 2010 and is extremely diversified in phrases of varied manufacturers and merchandise.

On the event of lipstick day, the holding firm launched its first NFTs. The marketing campaign, starring former bbb Sabrina Sato, goals to perpetuate the mouths of consumers of obtainable NFTs.

The assortment consists of two packages, Gold and Platinum, with completely different values ​​and advantages. The circulation of every package deal is as follows: 50 items of Gold and 10 of Platinum.

As an promoting technique, a NFT Boca Única web site was additionally launched, so these fascinated about buying an merchandise from the assortment could make the buy utilizing the USDC stablecoin, PIX system or bank card.

Daniel Knopfholz, Vice President of Technology and Innovation of Grupo Boticário, emphasised that NFT is an unique product, with the purpose of bringing the model nearer to shoppers.

“For Grupo Boticário it is important to be extra acceptable and personalised in the shopper’s journey, contemplating every area of interest otherwise and there is nothing higher than NFT to precise this exclusivity. And that is the place our goal lives: to be near our shoppers, creating actual connections, in spite of everything, we’re not only a product model, however a connection model centered on offering modern options, companies and merchandise that ship a technological expertise. . to our clients”.

About assortment packages

In a press release from Grupo Boticário, the marketing campaign is obtainable in two low-print packages.

The first, Gold, NFT buy value is R$ 149.00 and, after confirming the buy, the particular person submits an image of their mouth via the web site, receiving an unique piece of artwork immortalized in the NFT. In addition to this course of, bodily merchandise from Boticários, Eudora manufacturers and different advantages are additionally half of the package deal.

In the platinum assortment, the sale shall be by public sale and there are solely 10 gadgets on the market. The winners of the public sale will obtain a go to to the Grupo Boticário manufacturing facility and several other product advantages, equivalent to a full suitcase with merchandise and equipment, amongst different advantages.

The sale of NFTs began this Friday (29/07) and the public sale will proceed till subsequent week (05/08).

READ MORE: C6 Bank Says 8 in 10 Brazilians Know Cryptocurrencies

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