Polo 2023 will repeat the strategy that Volkswagen did with the Gol G4 in 2005

The Volkswagen Polo 2023 that arrived on the market is lighter for the 2022 line, a minimum of in the Comfortline and Highline variations. They exchanged the 200TSI engine for the 170TSI, which presents much less energy and diamond scores: now 116hp with ethanol, 109hp with gasoline and 16.8kgfm with each fuels, in comparison with the 128hp, 116hp and 20.4kgfm, respectively. In addition, equipment corresponding to rear disc brakes and fog lights have been lacking.

This is much like what occurred in 2005 with the Gol: the 2006 line of hatches, generally known as the G4, has misplaced the gear related with the earlier G3. Among the omitted gadgets are energy home windows in the rear doorways, a multifunction steering wheel and a distant management key. In this case, the producer went forward and simplified the end, particularly the panel and the door covers.

But, in any case, why did the creator do that? Two phrases: business strategy. Volkswagen’s new venture is to take, in phrases of prices, the Polo 2023 from the Nivus, primarily based on the identical idea, however an easier and extra controversial idea in the SUV phase.

At the time of the Gol G4, the scenario was the identical: the producer put it down to maneuver away from the Fox that was launched at that time, which was approach greater in the vary. The producer maintained this strategy for each merchandise for a number of years later.

Volkswagen Polo 2023 costs dropped

In the case of the Volkswagen Polo 2023, there are different variables concerned. Among them, that hatch begins to occupy the place of the entry-level product of Volkswagen: it’s price noting that the Gol, which has this position, will finish at the finish of the 12 months. In truth, in the coming months, the German model will launch a brand new model, known as Track, to satisfy the demand for an previous mannequin for everybody.

Therefore, the German model has just one product in the compact hatch class, which has been declining in latest years. And whereas Polo was positioned above entry-level fashions, in the premium sub-segment, it misplaced market share. Now, extra simply, the 2023 mannequin joins the competitors, together with costs, which have dropped. See:

worth line 2023 worth line 2022 Reduce
Top line: BRL 109,990 Top line: BRL 116,990 BRL 7,000
Comfort line: BRL 102,900 Comfort line: BRL 108,900 BRL 6,000

In addition, with a smaller model of the three-cylinder turbo engine, the Polo 2023 ought to be extra economical. The knowledge from the Inmetro Vehicle Labeling Program has not but been launched, however Volkswagen doesn’t cover that there will be outcomes for this phase.

On the different hand, the SUV phase is on the rise. Buyers are keen to pay extra for an SUV than a hatchback, regardless that each are primarily based on the identical design. So, Volkswagen has elevated the “step” between the Polo 2023 and the Nivus.

On the different hand, the SUV in the vary stored the 200TSI engine and the rear seats: anybody who insists on this stuff will must pay the distinction and purchase the Nivus, whose costs are beginning at R $ 123,255.

some advantages

It is price noting that not all the pieces has been simpler on the Volkswagen Polo 2023. The mannequin obtained, in addition to a brand new look, headlights all through the vary and a digital instrument panel from the model known as merely 170TSI, one thing unprecedented, for the first time, it combines a turbo engine with a five-speed handbook transmission.

Volkswagen additionally went to nice lengths to complete all the variations, with the proper two-tone coating and new textures. However, in this respect it additionally suffered: the entrance seats did not have adjustable headrests. This merchandise is built-in into the again, forming a single unit.

The producer says that the Polo 2023 seats are extra ergonomic, much like the GTS model. But, after all, is to scale back manufacturing prices. And talking of the sports activities possibility of the vary, it will hit the market and will be renewed, like the Virtus sedan.

We have examined the Polo in the sporty GTS model: take a look at the video!

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