Mercado promises even Pix for every goal to buy TV at the World Cup – 11/05/2022 – Mercado

Used TV, air miles, pay in 30 installments and likewise Pix for the advantage of Brazil in the World Cup. Marketers will go away MMA this yr to encourage Brazilians to change their televisions, the electronics sector noticed a 22% drop in gross sales in the nation final yr.

Around the world, the sports activities occasion usually serves as a value for tv gross sales, as producers current new applied sciences every 4 years. But the machine has steadily moved into the background in houses due to the digitization of content material, and the means to watch motion pictures and collection on tablets and smartphones, for instance.

In this World Cup, we count on 1.5 million items to be offered, he stated Leaves Fernando Baialuna, enterprise and advertising and marketing director at GfK, is an professional in the electronics market. “Brazil has 8.5 million televisions”, says the Director, about outdated units, largely tubes.

The goal of the choice is to pay Pix

The Casas Bahia community promises to pay Pix for the variety of targets scored by the Brazilian workforce in the worldwide event. If a buyer at this time buys a 55-inch TV from LG 4K Qned know-how, for instance, it’s provided at R $ 4,000, he’ll obtain R $ 200 of Pix for every goal that can profit Brazil will face its first opponent in the World Cup, Serbia on 24 November.

“If Brazil scores 4 targets and Serbia will get one, the buyer who buys the TV will win a Pix of R$600, to spend what they need, not essentially in Casas Bahia”, says Abel Ornelas, business and Via operations, proprietor of the chains Casas Bahia and Ponto. To obtain the cash, nevertheless, the buyer should open an account at the group’s digital financial institution, BanQi.

The promotion will final so long as Brazil participates in the Cup and can solely be legitimate for the sport after buy. It isn’t restricted to the tv sector, however it’s one in every of the most costly objects concerned in the course of, which promises to distribute costs by Pix from R$50 to R$2,000 per goal for the chosen merchandise.

The “Gol de Pix” marketing campaign was launched in September and was lively in Brazil’s two friendlies throughout the month: in opposition to Ghana, on the twenty third (Brazil received 3-0), and Tunisia, at twenty seventh (Brazil at 5 x. 1).

“We have clients who’ve reached R$ 4,000 in Pix”, says Ornelas. “Our hope is to enhance gross sales of televisions this yr between 25% and 30%”, he stated.

In collaboration with Bradesco, Casas Bahia can even provide TVs in 30 free packages. “There is a large demand for massive-display units, 65 inches”, says the Director. On the web site, the fashions out there at this time attain R $ 13 thousand.

More than 80% of households have already got a flat display TV, in accordance to IBGE

According to the IBGE (Brazilian Institute of Geography and Statistics), tv is one in every of the hottest units in the nation: it’s in 95.5% of all houses. In 84% of those homes, there’s a skinny display mannequin of the rooms (LED, LCD or plasma), which turned well-liked in the early 2000s.

In an age marked by progress and the growing buying energy of the inhabitants, entrepreneurs should say that it’s time to change their instruments from twenty years in the past and go away extra for a sensible TV (with web entry), for a tool with excessive decision. screens, with applied sciences akin to Oled, Qled and 8K.

Baialuna, from GfK, thinks that the retailer will dedicate this yr to providing “costly fashions that slot in the pocket”. “The majority of customers lead the buy of televisions by the measurement of the display”, says the advisor. “You can discover 55-inch televisions for R$ 2,200. Some have a greater display decision – 4K, not the similar as 8k, however superb – for R$ 3,500 ” , he stated. “What it is value is a mirrored image of what it is value on this financial age.”

In an try to serve this viewers, Magazine Luiza closed a partnership with a Chinese producer to launch the Vizzion TV line in Brazil. There are good TVs of 32, 43 and 50 inches, whose costs at this time vary from R$1,199 to R$5,999 – some with 4k know-how.

“These are merchandise that value between 15% and 20% lower than conventional lights, providing appropriate know-how”, says Fábio Gabaldo, business supervisor of know-how at Magalu. According to him, the product has a two-yr guarantee, which is backed by Magali.

With a 20% drop in gross sales in the section final yr, which was seen all through the market, Gabaldo is aware of that gross sales in the first half of this yr have been good for televisions. “But since August, unit gross sales have been growing, week by week”, stated the supervisor, including that unit gross sales will enhance by 30% on this second half , in contrast to the similar interval in 2021.

To assist obtain the goal, the firm additionally launched at the starting of October the promotion “Exchange Everything”: clients can ship used electronics – akin to televisions, cellphones, tablets, notebooks and good watches – to get a reduction when exchanging for a brand new TV.

70 inch TV for 700 thousand miles

Those who know the costs on TVs are clients of Azul airline. During the yr, up to October 25, the variety of tv gross sales on the firm’s web site of the airline program, Tudo Azul, greater than doubled in contrast to the similar interval yr: a 103% enhance.

According to Marco Leite, co-director at Azul, the common ticket spent by a buyer on the spot elevated from R$2,400 final yr to R$4,500 this yr in tv part.

The highest worth so removed from a vendor who paid 700,000 factors for a 70-inch TV from Samsung, QLED 4k know-how. It is a tool whose retail worth is R$11,200.

In the restoration space, the operator has relationships with main retailers, akin to Magalu, Americanas and Extra. The worth of the merchandise is proven in symbols. Companies pay a fee for gross sales on the Azul portal, in accordance to Leite, and switch this payment to the worth of the product. “It’s a approach to hold my consumer.”

TV offers vary from an empty bicycle to a brand new automobile

The nation’s two largest tv producers, the Korean LG and Samsung, perform promotions of their on-line shops to encourage gross sales, however in several methods.

While LG promotes fashions with Oled and Qned applied sciences, over 55 inches, which value between R$6,000 and R$50,000, Samsung provides curiosity-free funds of up to 24 instances to those that have the card of the model, issued with Itaú – a technique that applies to televisions from R$ 1,500 in worth.

“We will shut the yr with a small progress of three% in the tv sector as an entire, however the sale of our premium section of televisions must be greater than 30% worth”, says Cintia Viani, TV product supervisor at LG do Brasil.

“Customers need to have a distinct expertise watching the video games, one thing that’s solely potential with new applied sciences”, stated the director, referring to the “dolby imaginative and prescient” and “dolby atmos” system, they declare to reproduce, in the residence room, movie display and sound expertise. As a bonus, LG provides free TV set up and help to clients, as well as to free delivery.

Érico Traldi, director of tv and audio at Samsung Brazil, confirms that the World Cup is the purpose that encourages customers to change their units.

At the starting of the month, Samsung launched a brand new promotional bundle for premium screens. “We need to drive gross sales earlier than Black Friday [25 de novembro]in order that the buyer can watch the first sport in Brazil, on the twenty fourth, with a brand new TV.”

Samsung’s large price range is an 85-inch mannequin, 8K know-how, which prices 49,000 BRL. But the model additionally works with TVs from 32 inches, priced at R$1,499. “The market ought to develop by 11% this yr in income”, says Traldi.

According to consultants GfK, in 2018, the yr of the Russian Cup, TV gross sales in Brazil will enhance by 15.3% in items and 19.2% in cash (nominal values, not adjusted for inflation). Since then, respiration has slowed down, even if individuals keep at residence throughout the pandemic, till the finish of the 22.2% decline in items and 4.5% in worth final yr.

In the assortment from January to August of this yr, gross sales in worth elevated by 6.5%, whereas gross sales in items elevated by 2.8%.

Along with good telephones and white items, televisions are amongst the three market segments. “Black Friday works for shopping for perfumes, candies, smartphones – every part that is good. But Christmas, with presents for everybody, is guided by reminiscences”, says Baialuna , from GfK. “The Cup is a giant alternative to buy tv.”

To assist persuade the buyer, he stated, the Brazilian workforce performed a giant position. “The extra Brazil takes the stage, the higher the likelihood to convey a brand new tv.”


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