Meet the Brazilian who led Decentraland’s Metaverse Fashion Week

Giovanna Graziosi Casimiro: “Decentraland is a digital world of decentralized blockchain and ruled by its customers”

It was launched in February 2020 as a platform that enables gamers to work together, create, promote and purchase. cryptocurrency Sis, the Decentralized was the protagonist, in March of this yr, Metaverse Fashion Week, a digital present that introduced collectively greater than 30 luxurious manufacturers. The platform occasion introduced collectively manufacturers similar to Dolce & Gabanna, Tommy Hilfiger, Forever 21 and Paco Rabanne, amongst others, on Fashion Street, an area that was offered to Metaverse Group in November final yr for the equal of $2.5 million, actual. property specializing in digital land.

Giovanna Graziosi spoke with the Brazilian Casimiro, producer and supervisor of the style present Forbes Brazil about the backstage of the challenge and the potentialities of the idea, in addition to about the intersection between the metaverse and Web3. Decentraland has strengthened relationships with Brazilian manufacturers similar to Outback, which sponsored Brazilian designer Rita Wu’s wedding ceremony at Decentraland, and Housi, a platform specializing in housing. “There is a chance for manufacturers to develop their identification past the boundaries of bodily area. Also, for the first time, shoppers are in a position to construct issues along with manufacturers, making the inventive course of really interactive,” says Gigi about the potentialities of the metaverse.

Read extra: Parade in the metaverse options Dolce & Gabbana, Tommy Hilfiger and Paco Rabanne

From the college to the metaverse

“I began my profession in 2009 in the subject of artwork and expertise, with theoretical-practical analysis in the subject of multimedia installations and XR at UFSM. During this era I developed tasks with digital design, style printing, AR and installations. Gradually I delved into the manufacturing and administration of tasks on this subject, and after ending my Master’s in Art and Technology I taught as a trainer at the Digital Design Degree in Senac Santo Amaro, São Paulo. I then began a PhD in Open Source and Open Heritage at FAUUSPP, and at the similar time began producing some VR and AR tasks round the world. Since 2016 I’ve developed as an XR producer, gaining expertise in numerous fields together with bodily computing, IoT, city services and consulting for tasks associated to digital and prolonged worlds. I used to be interested in this world as a result of I’ve all the time favored the playful, holistic, mystical and difficult, and I believe it’s a big alternative to reconstruct actuality. The concept of ​​redesigning the world round us in a hybrid means has all the time fascinated me, and possibly my childhood in science fiction movies additionally contributes to this.’


Metaverse Fashion Week introduced collectively a few of the main luxurious manufacturers in Decentraland in March

After all, what’s Decentraland?

“Decentraland is a digital world on a decentralized blockchain and ruled by its customers. Therefore, it’s a platform that lets you construct a three-dimensional world on-line and entry it in actual time, and likewise for the desktop, which capabilities as an area for constructing communities, socialization, narratives and video games Above all, we contemplate Decentraland a social experiment that may point out the way forward for social networks.”

Metaverse Fashion Week

“I’ve all the time favored style and high fashion, and at totally different instances I’ve labored on tasks associated to expertise and style. But once I began Decentraland I assumed rather a lot about learn how to get extra into the style market, and eventually the challenge was assigned to me by my inventive director. It was the reward of life that mixed a lot of my specialties. As for the expertise, it was intense from a manufacturing standpoint. We spent a complete of three months between incorporating manufacturers, creating briefings, producing neighborhoods and collections. It was a race towards time, however the occasion with greater than 70 manufacturers was successful and gathered 108,000 customers on the platform in 4 days and 60,000 in the particular space of ​​the style districts. We constructed 2 larger districts, one for luxurious manufacturers, one other for streetwear and digital style and a futuristic runway for style exhibits.’

Relationship with manufacturers

“There is a chance for manufacturers to develop their identification past the boundaries of bodily area. Also, for the first time, shoppers are in a position to co-build issues with manufacturers, making the inventive course of really interactive and extra prone to succeed. I see Web3 as a possibility for designers to develop their narratives, discover new aesthetics, gamify merchandise and invite shoppers to interact in first-person interplay in a world constructed for them. It’s a possibility for manufacturers to create a way of belonging and produce again a singular expertise to their captive viewers. Our relationship with manufacturers was attention-grabbing because it was a mixture of model schooling about metaverse and manufacturing. All this was achieved with 3D creators from the person neighborhood, additional strengthening the inventive financial system.”

Read extra: Decentraland and UNXD manage a style present in the metaverse

Avatars and the enlargement of identification

“The concept of ​​with the ability to unfold your identification by means of avatars is one other necessary think about constructing who we’re and our values ​​in the future web. We are all the time open to serving to manufacturers be part of the platform, and that’s Decentraland’s function: to be a hub for the inventive neighborhood, together with manufacturers. So for manufacturers to enter the area there are two methods: contact the creators who are on the platform, construct their expertise independently, or contact the collaboration workforce of Decentraland and we are going to assist the creators of the ecosystem to search out the proper area to current and activate the model.



Decentraland is a real-life simulation just like the Sims recreation the place gamers can work together, create, promote and purchase objects utilizing the Mana cryptocurrency.

web3 and blockchain

“These two ideas are linked as a result of they’re the results of a protracted technique of technological and social growth. The so-called metaverse is the results of advances that started in the Eighties and is now accessible to everybody, as is the case with XR applied sciences. Importantly, the concept of ​​decentralized autonomous organizations is bolstered by blockchain and vice versa, as sensible contracts validate and defend neighborhood choices, that are incorruptible after voting. This validates and protects the choices whereas sustaining the authentic values. Another strategy is that Web3 juxtaposes digital areas inbuilt actual time with the blockchain, permitting these universes to be related to one another (interoperability) and to an actual financial system, outdoors of a selected recreation. In the metaverse, the inventive financial system and blockchain turn into a continuation of the bodily world and I see NFTs as entry keys that carry a price related to an expertise. Additionally, NFT will embody extra performance similar to actions, rewards, VIP entry, and an ID key as a set off for an occasion.


The platform additionally already helps model actions and different company occasions

metaverse in perspective

“For me, the metaverse is a continuum of our bodily world, being a part of the narrative we construct about actuality. He is the half that enables us to construct an additional layer of actuality the place something is feasible and we may be no matter we would like. I additionally consider that the metaverse will depart our screens very quickly and fulfill its mission to revolutionize the means we see actuality and unleash the creativity of the communities round us. I personally wish to see communities develop and the inventive financial system flourish; I wish to see NFTs on my front room partitions and my digital garments compositing with my physics. I consider that the metaverse is a instrument for the equality and distribution of wealth amongst the many and the building of a world tradition. Therefore, the metaverse is a hybrid area of social, political and financial collective building, which permits the web to be made by folks for folks.’

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