Inter is the first club in the country to win the most important award in Brazilian advertising
Inter closes the 12 months with prominence and success even exterior the 4 strains, receiving the most important award in Brazilian advertising. This Thursday evening (17), the case of the black shirt launched by the club in the month of Consciência Negra, November 2021, has been chosen as the better of the Professionals of the Year 2022 organized by Rede Globo.
A pioneer in social causes, Colorado was the solely “model” from Rio Grande do Sul to win the award in the nationwide class, and was additionally the first soccer club in the country to obtain the 2022 Professional trophy, in collaboration with 2022. the motion was promoted by the company Hoc – House Of Creativity.
By calling on advertising professionals Liana Bazanela, additionally Inter’s Marketing Director, and Ubirajara Sagaz Júnior to full its workers, the club opted for range to occupy management positions in Marketing. Liana is the first girl in a administration place, and is the head of Brand Coordination in the Ubirajara division.
“We are speaking about one thing unprecedented in soccer once we obtain this trophy. I’m very blissful to be a part of a now that continues to struggle and break paradigms. I’m the advertising and marketing director of the first ladies’s club in Brazil, and this marketing campaign was invented by a black publicist who is a member of our group – Ubirajara Sagaz. And to him, and to each black man and girl of shade, I dedicate this award. I additionally thank the company HOC, Mythago Produto and adidas, our companions who share the similar beliefs as Inter: range creates outcomes”, stated Liana.
“Inter has at all times been Clube do Povo and historical past exhibits that. We have been acknowledged with the most important award in Brazilian advertising for the case that offers with one thing vital in the historical past of the Brazilian folks, the struggle in opposition to racism. It is the origin of the club of people who find themselves current in the way forward for soccer”, praised the president Alessandro Barcellos.
In this manner, the marketing campaign elevated consideration of the Colorado trigger. The marketing campaign was launched with an anti-racism patch created by artist Gonza Rodriguez, the place gamers entered the pitch in a Gre-Nal, utilizing the piece printed on the sleeve of the shirt.
The patch, in accordance to Rodriguez, returned the drive in opposition to prejudice. “The thought I needed to placed on this seal was to present a clenched fist, an emblem of wrestle and resistance, which is created from the central a part of the monogram, forming a part of it and representing the sturdy connection that Inter has at all times had. the different. racism in soccer”, he stated.
The subsequent step in the marketing campaign was to use the black shirt in opposition to Cuiaba, launched by companion adidas. The uniform was impressed by the “Black Excellence” manifesto, produced by Marcelo Carvalho, considered one of the founders of the Observatório Racial de Futebol undertaking, which honored the black women and men of Brazilian soccer and all their achievements. For the first time in historical past, Inter performed with a uniform of this shade.
In addition to the predominantly black shade, the shirt had particulars of the manifesto utilized to the numbers, with phrases comparable to “black in Brazilian soccer is the model of Brazil”, “black gamers gained the world”, amongst others. On the chest is a Black Power hair patch with the phrase “It’s the Crown” throughout the design.
The Professionals of the Year Award, now in its forty fourth version, is a Globo initiative that has acknowledged and celebrated expertise in Brazilian advertising for greater than 40 years. The slogan of this version, “from break to click on”, refers to Globo’s positioning, “de plim to play”.
In whole, there have been greater than 600 entries in all award classes. These are: Integrated, Actions in Content, Social Value, Cinema 15”, 30” and 30”+ and Campaign in the National Class, and Cinema and Campaign in the Regional Class.
On Friday (18), the works could be seen in Globo’s slots and, on Saturday (19), on subscription channels. Watch the video: