Income of R $ 1.5 million; BRL 300 thousand has been lost
After different companies, Wagner Alexandre, 34, invested R$80,000 to open Pimp Burger in Curitiba in 2017. In 2021, the corporate, which has two of its personal models within the metropolis, earned BRL 1.5 million, however ended the yr with a loss of BRL 300,000.
“When I opened Pimp Burger in 2017 I did not have a marketing strategy in place. The hamburger was doing nicely, however each time I ran out of cash I took out a mortgage. enterprise, however I did not see it,” he stated.
When the epidemic got here, the scenario worsened. The mortgage quantity decreased by 40% and the loans continued. “I defaulted, with out credit score, with accounts within the purple, with a revenue of 2%, which is an issue for any enterprise”, he says. Until I rent a monetary advisor in February 2021. “This is the final probability to save lots of my firm. He acquired the payments till at present, however the epidemic is about to take my enterprise,” he stated.
According to Alexandre, the 4 months had been probably the most troublesome, as he needed to lower prices (worth coupons had been lower, dry the motoboys, negotiate phrases and costs with suppliers) and purchase than two household automobiles, to inject cash into the corporate.
Later, the enterprise reaches “break-even” (when earnings and bills are equal) and, on the finish of the yr, it’s already within the black, however Alexandre has a mortgage of R $ 300 thousand to charges, paid individually by yr. This yr, Pimp Burger is in “good monetary well being,” he stated. From January to August, the quantity is R$812 thousand; with a revenue of 12%.
For him, it is very important have a well-organized marketing strategy and long-term planning for any enterprise. “That will give us a clearer understanding of the possibilities of enterprise success”, he stated.
Last June, Alexandre began promoting Pimp Burger chips, with an preliminary funding of R$199,000. The quantity contains franchise charges, working capital, architectural design, furnishings and gear.
First enterprise: cellphone elements retailer
In 2006, after finishing a technical course as an automotive electrician and auto elements specialist, Alexandre labored for 2 years in an automotive electrical set up store. From the age of 19 to 23, he was a warehouse assistant at a cloth retailer, then a salesman, then a supervisor.
Wanting to have his personal enterprise, he opened a small cell phone elements retailer in 2010. He left the corporate 4 months later and as half of the termination, he took some eggs. In 2012, he opened an organization referred to as Mastertech to resell these elements. He and his former associate (Juliano Frison) are two heroes. In 2017, he bought his share to his pal.
Loans with girlfriend and ex-boyfriend
In order to open the Pimp Burger, Alexandre collected R $ 40,000 from the tip of one other relationship and borrowed one other R $ 40,000: R $ 10,000 along with his girlfriend on the time (spouse now) , Malu Bianchini, and R $ 30,000. and Frison, pal and former associate. . He says he paid off the debt with the couple in 2018.
Alexandre spent one other R$110 thousand to pay for the acquisition of gear and furnishings for the location. In February 2022, his pal Moacir Júnior joined the corporate and opened the second retailer, in Curitiba.
Pimp Burger is Alexandre’s second enterprise within the hamburger enterprise. Previously, from 2015 to 2017, he was a associate at Motha Focka Hamburgueria.
Burger at R$5 on opening day
On the opening day of Pimp Burger, Alexandre performed a advertising and marketing marketing campaign: a hamburger for R $ 5. “I ordered 300 meals, 300 goodies and 150 liters of draft beer, all bottled, on the belief of my prospects. . It was full. I purchased 854 snacks that day,” he stated.
Today, there are 14 burger choices on Pimp Burger’s menu. The greatest vendor is El Cabron (bread, 150g beef burger, mozzarella cheese, bacon and home mayonnaise), which prices R$27.90.
Lack of monetary planning is a mistake
According to Samuel Souza, enterprise marketing consultant at Sebrae-SP, the most important mistake of any enterprise is the dearth of monetary planning. “In common, within the marketing strategy, it’s essential to enter into debt if there’s an funding within the firm, and to not pay debt”, he stated.
For the marketing consultant, the previous experiences of the proprietor of Pimp Burger will assist him to handle it higher at present. “For that, he ought to be taught from his errors.”
Another key level is to know the prices of your small business as a way to get the appropriate worth for the product, and likewise know your revenue margin. Any exercise to draw or retain a buyer, reminiscent of a promotion, loyalty card, coupon or present, ought to be half of your small business technique. “There is not any such factor as a free lunch. He must know the place these bills are coming from. For that, he can cut back his inside value, produce extra and fewer merchandise, or cut back his share. cash”, he stated.
Souza says the hamburger market is aggressive. “It is necessary to have a distinction to catch the attention of the client. It will be eaten, with good service, instagrammable ornament, affordable costs”, he stated.
According to the marketing consultant it’s essential to know the traits within the meals market. “New prospects enter the market on a regular basis, with completely different data and necessities.
Where to seek out:
Pimp Burger: https://pimpburgershop.menudino.com/