Estée Lauder has participated in Decentraland’s Metaverse Fashion Week as an exclusive Beauty Partner
Estée Lauder would be the exclusive magnificence model taking part in Decentraland’s Metaverse Fashion Week, the primary large-scale digital trend week in a chained metaverse.
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ESTÉE LAUDER for METAVERSE FASHION WEEK in DECENTRALAND (Photo: Business Wire)
To create a novel digital magnificence expertise, Estée Lauder teamed up with Alex Box, famend metaverse house artist, to create an unique non-fungible token (NFT) impressed by the model’s No. 1 serum, Advanced Night Repair.
Users will be capable of enter Advanced Night Repair’s flagship “Little Brown Bottle” to unlock a digital badge or Proof of Attendance Protocol (POAP) and declare a handheld NFT system that offers their avatars a vivid, shiny aura.
from the 24on March 28, a restricted variety of 10,000 NFT wearables from Advanced Night Repair may be ordered by Metaverse Fashion Week attendees. Users should have a MetaMask or different crypto pockets that helps Ethereum and Ethereum tokens (ERC20 Tokens). The handheld system will probably be out there for as lengthy as the consumer desires.
“We are delighted to be the exclusive magnificence model taking part in Metaverse Fashion Week. This marks a key level for Estée Lauder in how we attain and have interaction new and current shoppers in the metaverse,” stated Stéphane de La Faverie, Estée Global Brand. – the presidents Lauder & AERIN Beauty and President of The Estée Lauder Companies Group. “The creativity, innovation and braveness of our pioneering founder has all the time pushed us to push the boundaries. When the unique Night Repair was launched, it utterly revolutionized the skincare class and continues to revolutionize the trade at this time. It was the right mixture to create our Metaverse expertise round this iconic product. , immersing shoppers in the world of Advanced Night Repair and bringing Estée Lauder to a brand new era in an modern approach.”
“The Metaverse opens up new prospects for experiencing the narrative of magnificence,” stated Alex Box. “For this exclusive Estée Lauder handheld, I’m bringing again the essence of Advanced Night Repair, immersing you in a ‘Bright Aura’, a radiant constellation of radiance and magic.”
This activation represents two technological milestones for Estée Lauder and The Estée Lauder Companies: the usage of Proof of Attendance Protocol (POAP) badges and the primary wearable NFTs.
“Across ELC, we’re utilizing know-how to reinvent and redefine how shoppers all over the world discover and categorical their particular person magnificence, not simply in the bodily world, however now in the digital world,” stated Michael W. Smith, Chief Information Officer. the principle ones The Estee Lauder Company. “Through this modern blockchain enablement, the Estée Lauder model will make its mark on the Metaverse and drive client engagement and loyalty in modern methods. Advanced Night Repair’s digital badge and NFT handheld system will probably be current past Metaverse Fashion Week and will probably be a major milestone is on the crossroads. know-how and sweetness.”
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Source: BUSINESS THREAD